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As Seen On
A formula made with you in mind

Reveal your perfect shade
Our lipstick reacts to your natural pH, giving you a personalized color that’s uniquely yours. It enhances your lips’ natural beauty with a smooth, flawless finish every time.
Long lasting results
Trusted by 10,000+
Cruelty free and vegan
Numbers don't lie.
And neither do we, don't just take our word for it, see it from other happy lips too.
0%
Said their lips turned into the perfect natural pink.
0%
Said their lips felt instantly hydrated.
0%
Said it makes their lips look healthier and juicier.
0%
Said their perfect shade lasted all day with minimal touch-ups.
Based on results from our first 1,000 customers.
We care about your lips
We are the best for a reason, and are proud to say we have found the perfect formula that's not only safe, but effective too.
No waiting, see fast results
See the magic work within 5 minutes!
Dermatologist Approved
Tested to be safe and effective.
No waiting, see fast results
See the magic work within 5 minutes!
Dermatologist Approved
Tested to be safe and effective.
Superior hydration
Say goodbye to cracked, dry lips.
Made with safe ingredients
Without any harsh parabens or sulfates.


Superior hydration
Say goodbye to cracked, dry lips.
Made with safe ingredients
Without any harsh parabens or sulfates.
Why we're better.
Our lipstick not only gives you long-lasting color but also keeps your lips healthy and hydrated. We blend beauty with care, using nourishing ingredients like gold foil.
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Others |
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Custom shade | ||
Without hormones | ||
Moisturizing | ||
Dehydrates & cracks | ||
Long-lasting | ||
Cruelty-free |